The Project:
Brand identity for ÁITIÚIL, a new local grocery store in the heart of Barna.
Services:
Creative Direction - Brand Identity Design - Menu Design - Signage - Social media graphics - Typography - Logo Design - Logo Animation - Lettermark and animated logo
Background: ÁITIÚIL is a local grocery store in the heart of Barna offers freshly made sandwiches, sweet treats, artisanal cheeses, fine wines, and crafted Irish-designed gifts, along with a few delightful surprises. ÁITIÚIL is more than just a shop it’s a space for locals to come for everyday staples and some delicious surprises.
The process: research local competetitors, explore themes around around herritage, Irish singand craft and Irish design.
Ensure clarity and scalability across in-store and digital.
Design a logo that reflects heritage, craft and locality.
Lettermark: was an obvious choice. A versatile mark that represents freshness, craft and quality.
Typography: A logo that represents the locality, provides a sense of quality while remaining warm and inviting.
Colour palette: Natural tones of Connemara and give the sense of trust, quality and heritage.
Application: Packaging, sandwich wraps, wine and gift tags and store signage.
Delivery: Branding toolkit for signage, packaging, menus and online presence.
Video showing complete brand book
Results: create a visual identity that takes AITIUIL from hidden gem to recognisable local brand.