The Project:

Brand identity for ÁITIÚIL, a new local grocery store in the heart of Barna

Services:

Creative Direction - Brand Identity Design - Menu Design - Signage - Social media graphics - Typography - Logo Design - Logo Animation - Lettermark and animated logo

Background: ÁITIÚIL is a local grocery store in the heart of Barna offers freshly made sandwiches, sweet treats, artisanal cheeses, fine wines, and crafted Irish-designed gifts, along with a few delightful surprises. ÁITIÚIL is more than just a shop it’s a space for locals to come for everyday staples and some delicious surprises.

The Challenge: create a visually strong brand that reflects its location and commitment to Irish tradition, while keeping a timeless feel to the brand and its visual identity that is warm, artisanal and community spirit.

The goal: Attract locals and visitors to the popular village and communicate the stores unique personality. create a brand system that works across digital , sinage and packaging.

Strategy: Tell the brand story and its relevance to the locality and the products it sells. Strenghten brand recognition. Create a brand that is contemporary while also staying true to its values. which are a mix of artisanal traditional produce with modern Irish design.

The process: research local competetitors, explore themes around around herritage, Irish singand craft and Irish design.

Ensure clarity and scalability across in-store and digital.

Design a logo that reflects heritage, craft and locality.

Delivery: Branding toolkit for signage, packaging, menus and online presence.

Lettermark: was an obvious choice. A versatile mark that represents freshness, craft and quality

Typography: A logo that represents the locality, provides a sense of quality while remaining warm and inviting.

Colour palette: Natural tones of Connemara and give the sense of trust, quality and heritage.

Application: Packaging, sandwich wraps, wine and gift tags and store sinage.

Results: create a visual identity that take AITIUIL from hidden gem to recognisable local brand.

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