About Feisty Type Studio
Oh, hey thereHi, I'm Paula — the designer behind Feisty Type.
With 17 years of editorial design expertise (and a genuine obsession with typography), I've spent nearly two decades making brands look sharp, feel right, and actually work.
Feisty Type exists to give growing businesses access to senior-level branding strategy, design, and marketing collateral — without the agency price tag. I work in steps, so you get what you need, when you need it. I've studied graphic design, UX design, web design, and motion design, which means I think about your brand across every touchpoint: print, screen, scroll, and beyond.
I'm a typography nerd, an illustration enthusiast, and I'll never apologise for caring deeply about kerning. Whether you need a full brand identity or fractional design support to keep things moving, I bring strategy, craft, and a multi-disciplinary perspective to every project.
Let's make something worth looking at.
Feisty Type is a one-woman studio led by a designer with over 17 years of experience in graphic design. I’m a typography nerd, illustration enthusiast, and certified UX designer with a focus on how visual systems work on the page, on screen, and everywhere in between. Design for me, is equal parts craft and communication: it should look compelling, but it also has a job to do.
My practice spans print, web, 3D, motion, and UX, which means I think about how brands look, feel, and behave across every medium. I take brands from static to motion, designing logos, layouts, and motion assets that move, transition, and tell a story over time. I also offer fractional support for companies that need reliable, ongoing help with digital design and marketing assets, and I can take a brand from a rough idea to a full, digital-ready brand system.
Outside client work, I keep sharpening my skills by exploring everything from UX patterns to experimental typography, often via late-night Procreate doodles and “just one more” tutorial. This curiosity keeps the studio playful in process and serious about results. If you’re after a designer who’s equal parts strategic, creative, and just the right amount of feisty, you’re in the right place.
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