About Feisty Type Studio
Oh, hey thereHi, I'm Paula — the designer behind Feisty Type.
With 17 years of editorial design expertise (and a genuine obsession with typography), I've spent nearly two decades making brands look sharp, feel right, and actually work.
Feisty Type exists to give growing businesses access to senior-level branding strategy, design, and marketing collateral — without the agency price tag. I work in steps, so you get what you need, when you need it. I've studied graphic design, UX design, web design, and motion design, which means I think about your brand across every touchpoint: print, screen, scroll, and beyond.
I'm a typography nerd, an illustration enthusiast, and I'll never apologise for caring deeply about kerning. Whether you need a full brand identity or fractional design support to keep things moving, I bring strategy, craft, and a multi-disciplinary perspective to every project.
Let's make something worth looking at.
Feisty Type Studio is the creative practice of a senior digital designer with 16+ years of experience across the editorial, brand, and digital landscape. I don’t just "make things"—I help studios, startups, and in-house teams build the structure, systems, and soul behind their visual identity.
Editorial Roots, Digital Brain
My heart belongs to typography and editorial design. That means I’m obsessed with hierarchy, clarity, and the way information flows. But I’ve also done the deep work in UX and social marketing, blending old-school design discipline with a digital-first brain. The result? Brand systems that are as accessible as they are beautiful, and marketing visuals that actually demand attention.
Your Secret Weapon (Without the Noise)
In the middle of a high-speed sprint, I’m the calmest person in the room. I’m built for fast-paced environments, slotting neatly into existing teams to provide senior-level thinking without the friction. I respect your direction, I hit the ground running, and I get the job done—beautifully.
Built for Humans, Built to Last
I believe accessibility is a non-negotiable, not a nice-to-have. I design with real humans in mind, balancing visual impact with the kind of usability and performance that ensures your work lives a long, healthy life.
Feisty Type exists for the founders and teams who value design with a backbone thoughtful, clear-headed work that holds together long after the launch party is over.
Our Story